Are you looking for a more efficient way to engage with your customers? If so, using Wi-Fi capture marketing is the way forward.
The idea is simple, by providing your customers with free wireless internet access, you’ll have a channel through which to communicate messages and offers. Wi-Fi capture is also an invaluable tool for capturing all sorts of data from demographics to behaviours which, in turn, provides you with the tools to increase customer engagement and sales.
We want to take this opportunity to introduce you to the edirect Box – the guest Wi-Fi capture solution that will change the way you market to your customers. This is a great way for you to increase engagement while better understanding the purchasing habits of those who frequent your business. Knowledge is power, and with our competitively-priced Wi-Fi capture service, you’ll always be in the right position to make informed decisions.
Wi-Fi capture provides customers with GDPR compliant Wi-Fi access. All you need to do is connect your supplied edirect Box to your existing router, and your guest environment will be live in a matter of minutes. As customers connect, they are granted access to the internet, thereby, saving them money on data costs. In turn, they provide consent for their data to be captured.
Any stored data can be quickly analysed in order to identify popular trends. You’ll be able to get a better understanding of exactly what is going on in your business, how often someone visits your business, the demographical breakdown of your customers and more. Map out your day-to-day traffic and understand who visits your business, why and when. Analytics allows you to:
By using Wi-Fi capture, you can also increase the number of likes and followers you receive through Facebook and Twitter respectively. Customers are encouraged to like or follow you as part of the sign-up journey making this a great tool for driving social engagement and growth.
The beauty of Wi-Fi capture is that it can be entirely automated. For instance, you can persuade more of your happy customers to leave behind positive reviews with a scheduled email that can be sent following their visit. Plus, with automated marketing add-ons, using the data collected to target the right customers can be handled without your input. Our team designs all your marketing materials in-house ensuring consistency across the board.
At edirect, we provide a range of automation services, including:
With Wi-Fi capture from edirect, you’ll be better placed to market offers, news and promotions to your customers based on their loyalty to your business. Our ‘Quick Sign-in’ feature keeps customers happy and engaged as it remembers them freeing them from the need to enter a password each time. Previous customers can be recognised and promotions tailored to reward loyalty. Other features include:
Wi-Fi capture provides a convenient means of capturing data while ensuring legal compliance and consumer safety. At edirect, we can customise the look and feel of your Wi-Fi, grow your social media followers and even limit daily usage to prevent loitering. We take care of everything and tailor the entire experience to your brand.
With new technologies emerging all the time, the way in which you engage with and market to your customers is continually changing. We’re committed to staying ahead of the curve and bringing you the most innovative and cost-effective services and products around. Don’t get left behind, give us a call today on +44 (0)1202 798 777 and discover our guest Wi-Fi capture solution – the edirect Box!