With many years of success in providing SEO services across Dorset, E Direct Link Ltd are pleased to announce that we are now extending our SEO services to Southampton in Hampshire, and the surrounding areas.
The world of UK marketing has changed dramatically over the last few years. Consumers are now using the internet as their first port of call for finding companies who provide the products and services they require. For a business to be successful nowadays, an online presence is essential. In addition to this online marketing has changed dramatically in the last couple of years. It is no longer the case that you are able to create a website and wait for the business to come to you. With a huge number of businesses both small and large now moving online, online marketing is now essential if you want to be found.
SEO is a sub-section of online marketing and can be one of the most effective. 73 % of people in the UK find goods and services online, organic search drives 51% of website traffic. So by ranking well in search engines can be targeting a huge proportion of internet users looking for goods and services.
While search engine optimisation is well known within the internet marketing industry, it is still a relatively mysterious service for many business owners. This is due to its great complexity and the need for advanced tracking and patience to see a clear return on investment.
However for those business owners who take the time to understand SEO services and give it time, attention and investment, there is a potentially a huge ROI that can bring new business to your company for a very long period of time, even after stopping the provision of the service.
Keyword research is an essential starting point and will form the basis of any SEO campaign. This process will find the ideal terms and phrases that your company should rank in the search engines for e.g. for this article the keywords would be SEO in Southampton, Hampshire.
These terms need to be:
During an SEO campaign, your SEO company should provide you with website optimisation services. There are a number of website elements that are essential to ensuring the best possible search rankings:
There are a huge amount of different promotional websites, where you can advertise your business and in a lot of different ways i.e. business directories, press releases, social media, forums, banner advertising, article marketing. Every business is unique and, as a result, would require its own unique marketing channels. An SEO company will find the right marketing channels for your business and promote you in the right places.
While an SEO company should have the ability to provide a complete service including analysis, content creation, promotion, development, etc. This service will not suit every client due to budget limitations or the client having a team of dedicated marketing employees. If you would like results to happen fast, we advise it is good practise to work as a team with the SEO consultant. Your consultant will provide you with the advice in creating additional content or which sites on the web to advertise your business, etc.
During the design ad creation of a website, SEO is often not in the forefront of the mind of designers, developers and clients alike. This can result in content that is not ideal for keyword targeting and does not fully represent the high standards of the search engines’ content quality. In an age where search engines have the capability of selecting only the very best web pages to show in their search results, it is essential that almost every page on your site is of a high quality. To optimise for this it is often necessary to:
When SEO work is carried out it is essential that the progress and results of any campaign are recorded and then analysed so that they can be improved upon. Setting up effective tracking can allow detailed reports to be provided to clients and can allow further SEO plans to be created which will be based on information on how real users are finding and interacting with your website.
For businesses that have a shop front or location and those that service the local area, SEO is often treated differently. There is a high importance on ensuring that your Google + listing, external accounts and other business listings are complete, verified and consistent in business name and contact details. When conducting keyword research it is important to identify which terms have been identified as Google as having local intent, and, as a result, display local search results.
Read about how edirect will provide Local SEO….
For most E-Commerce sites there is often very little offline advertising. Therefore, every E-Commerce site needs an online marketing strategy. SEO is a very strong strategy for E-Commerce sites as many users looking to make online purchases often start from the search engines. As well as regular SEO techniques, E-Commerce sites can be optimised for search in a variety of effective ways including:
edirect has a policy of all SEO services being run in-house in our offices in Bournemouth in the UK. We have a dedicated team of SEO experts, CRO experts, content writers, qualified PPC consultants, link builders, social media marketers, graphic designers, web designers and web developers, who all chip in to make your SEO campaign highly successful.
edirect have been in business for over 12 years and have a strong basis in web design and development, we have developed over 1,000 websites in the lifespan of the company from small single page profiles to large bespoke and E-Commerce sites. All of this means that while some SEO companies will carry out their work at the expense of the look and structure of your site, our SEO technicians work closely with long-standing designers and developers to ensure that your site is optimised whilst looking as good and generating leads and sales for your business.
When carrying out your campaign we need to access and analyse a very large amount of data and to ensure this is done efficiently our staff members are trained in the use of a number of favoured SEO software and tools so that we can get the most out of them – some of the main SEO software we use is:
We pride ourselves in giving clients a good quality ‘white hat’ SEO service at an affordable price. While modern SEO is a time-consuming task, we have built a team and a structure that is able to provide realistic achievements to any SEO campaign on virtually any budget.
Every SEO campaign is different due to different levels of competition, different trust and content levels within a website. At the beginning of the campaign, we price every SEO campaign on a bespoke basis, calculating man hours required vs. achievements required vs. budget to give you a realistic view of how long in weeks/months the required achievements will take. While it is a complex service, we find this ensures that it is a more simple process for you as a business owner to calculate your return on investment to as close as possible.
We are happy to provide an initial website analysis to anyone interested in taking up our SEO service. This will include a number essential SEO elements including:
edirect are no strangers to the Southampton market, and we have already worked with a number of Southampton companies on web design projects. A few examples of our web design for Businesses in Southampton, Hampshire: