putting sheffield companies on the first page of search engine results

seo agency in sheffield

edirect has been at the forefront of offering top-quality SEO services in Sheffield. The decision to expand our services in this area was triggered by the desire to help businesses rank higher on Google search results. We would like you to make the most of this $80 billion industry.

why do businesses need seo services?

Every business has the obligation to invest in search engine optimisation. This is the process by which the business gets to maximise on its organic traffic from the search engines. Major search engines that you might want to pay attention to include Google, Bing, YouTube, and Yahoo.

  • According to 99Firms, 46% of all Google searches are centred around local information
  • Forbes reports that SEO can increase conversion rate by 15% if done correctly

Your customers depend on search engines to look for products, services, and information. Most of these make decisions based on their findings. High SEO rankings ensures that these customers can easily find you. This ensures you get high traffic and builds trust which helps them make an informed decision.

what does an seo company do?

Most people often think that an SEO company is just interested in a set of keywords which would help to rank you higher on search engines. While companies like edirect provide that service, we also do far much more to improve the overall quality of your website. By the time we are done optimising the website, it will be one of the most user-friendly.

The main goal of an SEO company is to give you higher returns on investment. Remember that 75% of online users do not scroll past the first page of search engine results. For that reason, we aim at ensuring your website features here.

Below are some of the services you should expect to get from an SEO company.

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website structure analysis

Google normally operate by crawling web pages so that the search engine can determine whether or not you have the content users are looking for. In order for that to happen, your website must be structured in a manner that favours the crawling, while at the same time not hindering user experience. A good website structure involves:

  • HTTPS which guarantees that the site is secure
  • Analytics setup to track where leads and sales are coming from
  • Sitemap to help search engines index the website

There is more that we do. The end-goal is to bring some kind of order on your e-commerce.

content analysis

Businesses are ranked in Sheffield based on the content that they have. If your site contains what the user is looking for, you will be at the top of search engine results. Content analysis takes place in two different phases. First, we determine that you have high quality content that meets user needs. Secondly, we look at the content quantity to see to it that no vital information is left out.

We diagnose a number of issues during content analysis:

  • Poorly ranking content
  • Poorly targeted keywords
  • Duplicate content issues

As a serious business, you can never afford to feed your target audience with shoddy content.

optimising code

If you want us to build your website from scratch, that will be great. We have a competent and highly skilled team for that. For those who have their websites ready, that is still fine with us. We are capable of working with what you already have.

There are times the code might need a couple of tweaks to make it more SEO friendly. When the SEO experts at edirect optimise your site code, you can be sure that it will be a clean code so that the site runs faster. We also get rid of errors that Google spots as it crawls.

optimising on-page content

The fact that you have a great website does not mean that’s the only thing you need for SEO. You need to perform regular site updates, and content comes in handy with that. New content optimised for the existing pages is critical.

The SEO team at edirect removes duplicate content. We may rewrite existing ones upon your request or we could replace it with something entirely new. As we do so, we place keywords in page titles so that Google can easily rank you. Furthermore, we format text, add images, and change colours with the intention of converting more visitors.

social media management

Social media management is an unending process. It is essential as it ensures that you continuously get more visitors whom you can convert using different tools and strategies. With the increasing popularity of social sharing, edirect uses platforms such as Instagram, Facebook, and Twitter for viral marketing. By sharing captivating content, an SEO company increases the chances that the target audience will visit your website. As a seasoned social media management agency, we know just the right strategies to promote your website.

keyword research

An SEO company is not able to effectively execute its duties and achieve commendable results if it does not conduct keyword research. This involves finding and analysing actual search terms that online users input in the search engines. These terms are enriched with insights which are sure to inform content strategy and your overall marketing approaches.

Keyword research is important because it tells you the topics that people care about and the popularity of these topics amongst your audience. The notion here is that if you get keywords for the most popular topics, you are likely to also trend just like your competitors.

An SEO company that knows what it’s doing does keyword research by looking at search volume, popularity, competition, and general intent.

internet marketing

Internet marketing, also called online marketing, involves a wide range of advertising efforts in which the web and email are based on to drive sales. As part of our diverse SEO services, we include internet marketing so as to increase sales leads. SEO is generally a part of internet marketing. The concept also involves email marketing, social media marketing, and web marketing. The marketing department at edirect understands each of these services and provides them in-house. As we optimise the site for SEO, you might also want to consider it.

fascinating seo facts and stats

Fact Source
93% online activities begin with a search engine SEOTribunal
39% of global e-commerce traffic comes from search Forbes
52.2% online traffic is generated through smartphones 99firms
70% of search engine users pay attention to organic results Webbiquity
82% of smartphone users execute “near me” searches 99firms

local search engine optimisation

Local SEO involves optimising your website so that it is a perfect fit for the local searches. Google is the most popular search engine where these searches take place. Therefore, as we perform Sheffield SEO, we put into consideration all the requirements laid out by the search giant. Whereas anyone across the globe can rank pretty well for certain keywords, when the query is more purchase oriented, it is the “near me” results that matter. What the search engine will understand is that the online user is looking for business suggestions that are within their reach. This kind of preciseness is what makes local SEO an important tool.

seo services under one roof

SEO is a combination of a wide range of strategies. You will need to optimise the website so that it loads faster while at the same time change its structure for easy crawling. At edirect, we do not believe that you have to move from one expert to another looking for these services. That is why we heavily invest in a diverse staff that can meet each unique SEO need.

important parts of seo

As you get ready to launch your SEO campaign, it is vital that you have a clear picture of what you are looking at. SEO is a holistic process that brings together the user, their conversations, and general website structure. These, when mixed in the right proportions, will help you win clients, increase conversions and company sales. Here are the 8 parts of SEO that we put into consideration. These elements ensure that the website is effectively customised to appear on the first page of search engine results.

  • Your audience and industry
  • User intent
  • Analytics and reporting
  • Keyword research
  • Content quality and quantity
  • High-quality links
  • Technical SEO
  • Search engine crawling

edirect is the leading seo company in sheffield that heavily invests in a diverse staff to meet unique seo needs”

why choose edirect

edirect is a leading SEO company in Sheffield. We have vast experience in putting businesses on the first page of search engine results for select keywords. Our experts work hand in hand to see to it that your needs are met. Because we understand how important it is for you to rank on Google, we will not relent until your goals are met.

get in touch

Contact us today for a chance to explore our diverse SEO portfolio. Our customer service department will be eager to listen to your needs and channel you to the right people.

benefits of choosing edirect

Working with edirect in your SEO campaign provides you with the opportunity to enjoy a number of benefits. First and foremost, you will have a team of dedicated experts working on the site to make it better. Secondly, you will be amazed by how affordable our SEO services are.

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