video advertising

One of the leading marketing strategies making an impact online today is the digital publishing of video content. So, why not harness the effective marketing power of video via edirect?

Create enthralling video campaigns with a variety of video ad formats, engaging your customers in multiple ways on YouTube and across partnered video sites and apps. It is a requirement that all video ad content be hosted on YouTube.

Despite this, video ads can be displayed across the Google Display Network and seen on tablets and mobile phones.

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TrueView Video Ads

With TrueView ads, you only pay when viewers actually watch or interact with your video, so there’s no paying for random impressions or viewers who ‘maybe’ saw it. There are two types of TrueView ads and they’re in-stream and video discovery.

  • In-stream ads run before, during or after videos on YouTube or on video partner sites and apps. They give viewers the option to skip the ad after five seconds and these ads help drive awareness for your brand and products while people are watching a video.
  • Video discovery ads appear in places where viewers discover content, like on YouTube, next to related videos, and on the YouTube mobile homepage. They invite people to click on a thumbnail to watch your video ad and help gain an interested audience.

TrueView Video ads are best used when you’d like to promote and push certain content before other content on YouTube and throughout the Display Network.

Bumper Ads

Short and to the point, bumper ads get your message out there in a short video format designed to reach as many people as possible and increase brand awareness.

Outstream Ads

Available on mobile-only, Outstream ads are videos that play on partnered websites and apps.

These are best used when you want to expand the reach of your mobile video ads, helping you to reach more customers.

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