pay per click

When searching Google you may have noticed ‘Sponsored’ listings at the top and to the right of the normal organic search results.

a highly effective and measurable marketing technique

There’s no doubt that Pay Per Click advertising is one of the most effective forms of advertising across almost all industries. By using a Pay Per Click (PPC) option, you can be sure that every time someone is searching for your services, you’ll be at the top of Google search. PPC will even put you above the natural listings and the maps. You have the option to choose the keywords you want and appear at the time you want for the locations you want. You have full control over who sees your ads. Pay Per Click advertising is now one of the most powerful forms of advertising in all developed countries and certainly the strongest in the UK, Europe, US, AU and CA.

With no setup fee (1) or contract (2), we proudly offer our assurances that not only we will invest the necessary resources in your business but that we won’t be another obstacle in the way of your business. If we cannot do the job right for you, you are free to go and find someone else. We also do not neglect your trust in us; every month could be the last month of you advertising with us if the result is not there for you. With this in mind, our optimisers will always look to improve your conversation rate month on month.

(1) A setup fee will be applied if you are spending more than £10k per month with the platform (e.g. spending £10k per month with Google Ads).

(2) We have no contract although a one-month termination notice is still required.

We tailor campaigns to the needs and budget of our clients and would welcome your enquiry to discuss the benefits that this could provide to your business.

proven results

With a wide variety of companies providing PPC services, it can be hard to decide which one will deal with your campaign correctly and efficiently. But when it comes to us here at edirect, we have an extensive portfolio of delighted clients, a collection of leading tools and of course, a very long list of tangible results.

Our PPC team are all experienced professionals, and much of our team is comprised of ex-Google employees. This provides them with a unique insight as well as insider knowledge on techniques and methods that have an excellent track record of delivering outstanding results.

Don’t believe our guarantees? That’s fine, as mentioned above, we have a large portfolio of clients many of who are happy to provide references on request. If you would like to hear any of their opinions about our service, let us know, and we’ll put you in touch.

Why our PPC campaigns are considered as exemplary

Competitive Research

At edirect, we use competitive intelligence as a method to help set your brand apart in this tough and competitive market. By choosing our services, we will ensure that your market shares increase and we will devise a strategy tailored to the needs of your website and market. We leave no stone unturned and remain diligent at all times, so we can reliably anticipate any scenario.

This makes sense in an ever-changing world. Where nothing else is certain, you can rest easy knowing that your marketing campaign is one of a few exceptions. Through competitive research, we can adapt our approach to ensure that your PPC campaign never misses a beat. With our assistance, you’ll always be one step ahead of the competition.

Keyword Research

We build a bespoke campaign tailored to the requirements of your service/business. We start by creating a list of relevant keywords that we will use to trigger your ads. We research these using Google’s own research tool using real search data to determine the best results for your campaign.

A fundamental aspect of our keyword research is in targeting key phrases which your customers are actively searching for. These might be phrases that your competitors are currently ranking for, and so targeting these makes sense. By ranking your business higher than your competitors for certain keywords, you’re likely to appear in far more searches and with PPC, you’ll appear at the top of these searches.


We will work with you to create engaging ad copy so that your ads have maximum potential for attracting the user’s attention. We may look at using the ‘Dynamic Keyword Insertion Tool’ which allows us to insert the search term into your ad automatically. This will reassure users of your ads relevancy and help us increase results.

We also use ‘Ad Extensions’ to increase the physical size of your advert and therefore the visibility. We also increase the interaction between users and your ads. This will improve the overall results of your campaign. Our PPC campaigns are comprehensive and cover much, including:

  • Sitelinks – we can add links to the relevant page of your site underneath your advert. This will help users quickly navigate to the desired page.
  • Location – in some cases, we may be able to place your business location into a Google search.
  • Telephone – we can make sure your business line(s) are displayed under your ad copy. These numbers can be clicked and in some cases will mean an instant conversion to a call without any need for the user to view your website first.
  • Review – to reassure users and add credibility to your ads, we may utilise reviews to display under your ads. This will show as stars and is proven to increase the clickthrough rate of your adverts dramatically.
  • Call Outs (NEW) – placing a call to action within any form of advertising helps with conversion. We utilise Google’s brand new ‘Callout’ extension to make yours stand out.

Re Marketing

This is a form of advertising that lets you show ads to users who’ve previously visited your website as they browse the web. This enables us to market directly to your customers only. Our design team will create striking visual adverts to be displayed on a wide number of websites around the web. Generally, this incurs a lower cost per click and a better lead rate.

Banner ads and display network

The Google Display Network lets you place a variety of different types of ads on a range of news sites, blogs and other niche sites across the Internet to reach more potential customers. Display campaigns are a lot more subtle than search campaigns and are great for targeting specific audiences rather than blanketing uninterested parties with unwanted ads.

“Our Paid advertising is driven by Ex Googler Navid D.Beni”

why choose us?

Let’s start by highlighting that edirect is a Google Premier Badge Agency (commonly known as ‘Red Badge’). We are one of a handful of agencies in the UK who have managed to earn and maintain all four specialities from Google. Not only that, but we are also a Bing and Facebook/Instagram certified partner. We have a main point of contact for all major platforms who are in touch with us on a weekly basis.

Of course, we do not hide the fact that four ex-Googlers run our marketing team. They have a combined experience of 24 years of working for Google and over 37 years of working as marketing professionals. The names of our ex-Googlers are as follows, should you wish to find out more about them. Navid D. Beni (Global Head of Advertising / Regional Operational Manager), Tim Lingwood (PPC Manager), David Brennan (Social Media Manager) and Nazia Hussain (Senior Social Media Account Manager). Their main role working for Google was to manage other agencies in the UK, optimise their accounts, train them on new products and services, etc.

No matter the size of our client, we allocate two account managers to each account at a minimum.

A high portfolio client will be allocated more than two depending on the level of spend/need). You will have a primary and secondary account manager, and we change our account managers every six months to make sure that no one gets too comfortable with one account. From our experience, once you get comfortable with an account, you can miss areas for improvements. Therefore, we always like to have fresh eyes on the account.

face to face consultations

If you feel that PPC would be a great investment for your business, give edirect a call now on 01202 798777 and arrange for a face-to-face consultation. We start by conducting an audit of your website which will evaluate where you rank alongside your competition. We’ll identify the potential for paid searches, carry out competitive and keyword research and look into the creation of ads that will maximise your ROI.

For more information, give our team a call now and find out what we can do to improve your revenue stream through Pay Per Click advertising.

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