Gallivant are a startup E Commerce company who are making waves in the cycle retail industry. They stand apart from the standard Lycra clad cycle retail companies that are focused on the hardcore cyclist. Gallivant have a stronger focus on cycling commuters and hobbyists.
This is not a traditional E Commerce store selling cycling apparel. The site is telling a story, providing advice, and driving consumers to discover and experience more. This site was to be targeted at families, commuters, and hobbyists. The client had experience with Shopify and, after research into the requirements of the site, a Shopify solution was considered to be the most appropriate platform.
The key goal with this website was to carefully integrate the advice and support sections with a smooth E Commerce process. This would ensure users could navigate blogs and tips, with an end goal of purchasing products.
Visually, we needed to encapsulate all of the joys of cycling, whilst still ensuring the site was functional and clearly shop based for the consumers. We also needed to ensure the brands were clearly promoted with their own visually encapsulating pages.
Through the design process, we worked closely with the customer to create a strong prototype that possessed all of the elements of an information and an E Commerce site. This provided multiple flows for the user through to purchase. We designed specific brand pages to hold a strong amount of information about the brands and their products.
Additionally, we created solutions with advanced Shopify development where the client could create new brands themselves. They could then have these brands fully integrated across the site, with brand pages accessible from the products and categories and vice versa. We are now working on an updated version of the site to create more advanced user solutions.
Here at edirect, we welcome the opportunity to work with any reputable client looking to promote awareness of their brand and services. We provide a bespoke web design and SEO service among many other services from graphic design to PPC. Whatever you require of us, we’re more than happy to make it happen. Give us a call today on 01202 798777 to find out what we can do for you.