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guildford seo

Guildford SEO is the best way to put your business on the map for local searches. It ensures that when the residents of Guildford look for products related to your keywords, they first see your business. To find out more about SEO in your local area, call edirect today on +44 (0)1202 798 777.

what is local seo?

Local search engine optimisation involves tweaking your website so that it ranks for a local audience. When you create a site, it basically gives you the chance to target the whole online world.

However, if your target audience is based in a specific area, targeting the whole Internet is just a waste of time as it throws off your focus. With local SEO, you are able to concentrate on a specific audience, ensuring that you’re attracting the right customers.

Remember that local SEO is not just about the search engines. It is about:

  • Improving the overall appearance of your website
  • Enhancing the quality of traffic flowing to your site

Therefore, when you set out to perform local search engine optimisation, you are on a journey to improve overall user experience.

what is the essence of seo in guildford?

Guildford businesses have every incentive to carry out SEO in their local area. When you perform local search engine optimisation, you can expect to increase the quantity and quality of your traffic based on organic results from the local audience.

Quality traffic means that the people flocking to your website are the kind who can be converted. You may be getting traffic from all over, but that does not necessarily imply they will make a purchase, which is the ultimate goal. The idea is to attract people who have a genuine interest in your products.

The importance of local SEO can never be underestimated. To give you a clear picture, below are some of the advantages of performing SEO for your Guildford Business.

brand awareness

Brand awareness involves making sure that a sizeable number of customers are familiar with your brand and its goods or services. With brand awareness, you do not have to work hard to achieve recognition from your customer base. Guildford SEO is a powerful way to achieve this.

There is no limitation as to what brand awareness can do for you:

  • Drives repeat purchases
  • Increases market share and sales
  • Makes it easy to introduce new products

Read more about edirect brand image services here

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makes the website user-friendly

With Guildford SEO, a business can make its website faster, run smoother and be more user-friendly. edirect is not just focused on throwing keywords all over the site. Rather, we take into account the modern requirements for SEO. These include streamlining the site so that users can navigate easily.

A user-friendly website has the following properties:

  • Browser Consistency
  • Effective Navigation
  • Fast Load Times
  • Good Error Handling
  • Mobile Compatibility
  • Well-Planned Information Architecture
  • And Much More

Read more on how edirect builds outstanding websites

higher conversion rates

SEO in Guildford is known to yield high-quality traffic for local businesses. The people who visit your website from search engine optimisation do so because they used certain keywords.

These keywords just happen to relate to products and services that you offer through your website, e.g. scaffolding in Guildford.

As a result, you know that the people clicking on your website are interested in what you’re selling. They did not land on your website because you paid for an ad. Such organic results have higher conversion rates.

Read about how edirect helps you convert visitors to buyers

competitive advantage

When you have a product or service, chances are that your competitors are offering something similar. You cannot always use price difference or product quality as a way to overcome the competition. To be able to sell more, you have to go directly to the customer.

This is done via Guildford SEO. Since everything else is equal, customers are more likely to buy from a business that they have established a rapport with.

Local SEO gives you a competitive advantage because:

  • Your content is unique and of top quality
  • Your pages and links can be crawled
  • You have performed detailed keyword research

Read more on edirect keyword research for a competitive advantage

trust and credibility

During the Guildford SEO process, edirect aims to create a clean and beautiful website that provides your customers with a pleasant user experience. A customer should have an easy time locating the products they want. We’re all about building trust and credibility for your brand, so we never leave a stone unturned. Often, customers that have had an amazing experience with your website will be more inclined to make purchases.

edirect Guildford SEO builds trust and credibility in three different ways:

  • We provide you with a clean, optimised website
  • We help your content to rank where customers are more likely to see it
  • We secure your site with an SSL certificate

Read about how edirect provides SSL certificates for increased credibility

rank higher for selected keywords

The online world is vast, and you cannot rank for every keyword out there. What you are required to do is identify specific terms that define your products/services as well as your business. The next step would involve customizing the site so that Google understands this is your area of operation.

Every time someone searches anything related to these keywords, your website will appear on top of the search results. This is the most effective way to ensure your business based in Guildford sells more.

For instance, consider the search volume for the following keywords:

Keyword                                                                    Search volume

Hotels Guildford                                                                     1000

Restaurants Guildford                                                            880

SEO Guildford                                                                          700

Read more on edirect local SEO service

benefits of working with edirect

You might be wondering why you should work with edirect for your Guildford SEO needs. If you have been looking for an SEO company to handle local optimisation, we are the perfect fit for that. There are a number of reasons why you should let us put you on the map for Google searches in Guildford.

  • Vast experience customizing websites for the search engines
  • Tried and tested techniques refined over the years
  • Our SEO process is constantly updated to reflect market and search engine changes
  • An SEO team that understands what they are doing
  • Detailed keyword research so that you do not miss out on anything
  • Improvement on your website to make it user-friendly and fast-loading

Learn more about us to understand why we are the right team for your SEO needs

all seo services are done in-house

edirect is a comprehensive team made up of experts committed to meeting your SEO needs. It is standard practice for us to all work closely to ensure that our customers’ needs are fulfilled.

Whether your website needs a complete redesign, detailed keyword research, or branding, we have specific teams that can handle these requirements.

detailed seo process powered by the right software

Our SEO process involves both the human and software aspect. The human aspect is necessary because the users of your website are actual people looking for a certain service or information. Thus, we try to think like them so that we can tailor the experience to their needs.

At the same time, this process involves programmes that provide us with vital data. Our SEO Guildford specialists utilize the following tools when carrying out your SEO campaign:

  • Google Keyword Planner
  • Google Webmaster Tools
  • Google Analytics
  • Copyscape
  • Majestic SEO
  • Market Samurai
  • Visual Website Optimizer
  • Grammarly
  • Web CEO
  • Yoast

edirect is a comprehensive team made up of all the experts required to meet your SEO needs. We also provide copyrighting.

client-friendly seo prices

We know how important it is for your website to be fully optimised. For this reason, we make the service accessible by offering fair and reasonable prices. We analyse your requirements and the resources necessary to meet them before pricing. By the time we get started on your project, we will make sure you are aware of the budget involved.

project delivery

We strive to deliver all projects within the set deadline. Once we have taken you through the process, the final part involves understanding when you want the task complete and your budget. We will settle on a date that will allow our team to deliver the best possible results without sacrificing on quality.

get in touch

Contact us today to have a look at our rich SEO Guilford portfolio. You will be impressed by the many businesses that we have worked with successfully in the past.

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