Growth of e-commerce sales


Growth of e-commerce sales

Over the past few years, there is no doubt business has been hard for most small UK businesses, economic growth has been miniscule, and many small businesses have had to cease trading as a result.

UK recession

Now I’m going to let you into a little secret. The recession only exists in stores. You only have to see how quiet your local high street is to realise that. While all these stores have been struggling to make sales, the growth of e-commerce sales has continued at an impressive rate.

E-commerce vs all retail

This table uses statistics from ONS (the office of national statistics)

It shows the year on year sales growth % (based on same month in the previous year) for a sample of months in 2012.

Month All retail (%) Internet sales (%)
April 0.4 18.1
May 3.3 21.6
June 1.9 14.3
July 3.1 14.2

These statistics clearly show that retail is still growing on the internet. And why not? It’s easier for customers to make purchases, and cheaper for retailers supply their products and services online. See benefits of an e commerce design. I would also like to point out the massive spike in sales in Dec 2010 and 2011, where do you think consumers are doing their Christmas shopping. Amazingly there appears to be no change in the graph for all retail in December. I am sure that every small business now needs to run an e-commerce venture alongside their high street presence.

read more about E-commerce design with E-directlink

“ The recession only exists in stores.”

How can edirect increase your online engagement?

At edirect, we offer businesses such as yours the chance to take advantage of this ever-growing digital environment and provide the following range of services.

Web Design

Did you know that 46% of Brits say they would be influenced to purchase if they’ve had a good experience with commercial content? Furthermore, 24% state that they would share this content with friends and family.

A well-designed website that works seamlessly on a smartphone indicates that your business is customer focused, modern and in keeping with the latest trends. Specialising in responsive web design web design for both desktop and smartphones, we can integrate a variety of bespoke web applications to suit your brand.

These include interactive forms, shopping systems, complex API integrations, and more.

Social Media Marketing

It’s undeniable that social media has a huge impact on a businesses’ online engagement. As previously mentioned, you could be posting content that integrates seamlessly with your customers browsing habits, whether it’s an Instagram post, tweet update or even an expertly designed Pinterest pin to attract attention. As well as allowing for more online engagement, having a range of social media profiles allows your business to showcase its exceptional service.

At edirect, we can assist by creating a range of profiles to suit a variety of target markets, including Facebook, Twitter, Instagram, Pinterest and LinkedIn.

Mobile Apps

Are you looking for a way to truly stand out from the current market? If so, utilising mobile apps is a fantastic way of offering customers a streamlined means to explore what your business has to offer.

Edirect can design and build apps to compliment your desktop and mobile websites. For those on a budget, we can create apps that utilise our existing platform tools, which result in popular features that won’t break the bank.

For full information on our mobile apps service and how they can benefit your business, take a look at the service page on our website.


SEO (Search Engine Optimisation) is a large part of becoming known for your particular services and products in your geological target market, whether that’s the town or city you’re based or UK wide. Our team of writers will focus on keywords that are most often associated with your brand by weaving them into informative, yet appealing highly appealing content.

These are usually featured as blog pieces or background pages. Every article written is original, with no copy and pasting from previous articles or other works, unless directly quoting a source for information.

Measuring online engagement can increase site traffic and organic search results, enable predictive modelling to refine successful elements and events, and offer personal experiences for each customer.


Putting together a website, mobile site or app is all well and good, but if it’s not filled with relevant, authentic, original and well-designed content, it will fall flat regardless. Here at edirect, we have a team of content writers that are specifically dedicated to producing original copy for increasing the user-friendly aspects of your online commercial presence.

From highly engaging web content to blogs and landing pages, you can expect content that has been expertly tailored to the needs of your company.

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