If you’re the proud owner of an e-commerce website, you are no doubt searching for a way to make selling your products as quick and easy as possible. While there are several options available; Magento is the most logical choice for those seeking a truly native e-commerce platform. Magento is an open-source platform written in PHP that is intended to provide merchants with a shopping cart system that is entirely flexible.
On top of this, Magento provides the user with complete control over the look, content and functionality of their online store. It lacks the limitations of other platforms as it is more tightly focused on e-commerce clients. With Magento, you will have access to powerful marketing tools, including tools which make adding and updating products a simple and straightforward process. What’s more is that all Magento sites are fully SEO compatible.
Here at edirect, we have a dedicated team of PHP developers who specialise in working with various programming languages and platforms, including Magento. Whether you’re just starting out or looking to upgrade from your existing website, our team have many years of experience in making our clients’ visions a reality.
To ensure that your website hits the ground running, it will be designed and built with your competitors in mind. We’ll take a careful look at what they are doing with their own websites, and tailor our approach delivering a website that excels in every area. Our experienced Magento developers will also take into account your own specific requirements to ensure that every aspect of your new website is designed to meet them.
From devising bespoke components that enhance functionality to creating a design which is in keeping with your brand, nothing will be left to chance. Once the planning stage is out the way, our team will go to work building your new website from scratch. Development time is typically far longer than with a WordPress website – but the end result is certainly worth the wait!
Along the way, we will keep you apprised of our progress through regular updates, and you’ll get the opportunity to see your new website take shape. If there’s something you don’t like simply let us know and we’ll change it for you. You’re in complete control, and each stage of your website will only be deemed finished once you give the final sign-off.
You will be assigned your own Account Manager who will be your point of contact throughout. Once your site has been built, edirect can offer additional services such as SEO, PPC, social media and email marketing to help you get the most out of your new Magento site.
Magento sports many great features which are built directly into the platform itself. This saves valuable time messing around with add-ons and attempting to tweak aspects of the site after it has been put live. You’ll find a few of these key features listed below. This is by no means an exhaustive list, so if you would like to know more, get in touch with edirect today.
flexible product listings
The beauty of Magento websites is that product listings can be configured to either follow a simple structure or to serve more complex variations. It’s not just product listings which are flexible. For instance, there are two separate versions of Magento to suit businesses of all sizes. Plus, Magento supports a myriad of themes and templates for a website that is as unique as your business.
easy to use category pages
Through the handy addition of product attributes, your customers can easily search for the products they are after using filters. Furthermore, layer navigation, advanced searches, wish lists, favourites, product comparisons, content management systems and email lists are just some of the features of Magento that provide ease-of-use.
apply discounts and offers
With Magento, rules can be easily set to automatically apply discounts and offers to customer carts where applicable. What’s more is that the system provides complete order management from raising invoices to printing packing slips, generating email notifications and more. In addition, customers are taken through a step-by-step payment process, and the client can choose to integrate a wide range of payment options directly into their website.
variable shipping elements
Choose from simple fixed delivery costs to more complex delivery settings by price, weight and location.
Contrary to popular belief, Magento websites can be built to run fast, given the right structure and hosting environment. At edirect, our skilled team know just how to get the most out of the architecture of any Magento website. Each site will be designed with attention to good coding practice and fully optimised for the best performance possible.
In addition to the key features that we’ve outlined, Magento websites can be further enhanced with additional bespoke elements. The client can specify these during the initial consultation process or in some cases implemented once the site has been built.
hReview markup will allow your products to be listed more attractively in Google. Furthermore, Magento provides an efficient means of managing aspects such as page traffic, duplicate content, landing pages, indexing and more. Plus, by adding a blog section to your website, you can increase traffic further through organic searches.
Add your site to Google Shopping to give you an additional way to target your customers.
There are many great benefits to creating Google Shopping ads which will showcase your business in the best possible light. Google Shopping puts your products and brand in the spotlight and perform far better than text-based ads which are a lot more limited.
By utilising Google Shopping, you’ll be receiving qualified leads from Google Ads which are of far higher quality. This helps to reassure customers with relevant product information helping them to make more informed purchasing decisions. The beauty of Google Ads is that they provide a far more efficient way of marketing your products and brand and you’ll benefit from a broader reach.
automated email marketing
Newsletters and personal customer updates can be built into and sent directly from the Magento system, increasing repeat custom.
With Magento, you can even implement a loyalty points system which provides added incentives to customers who make purchases through your website.
At edirect, we’ve been providing clients with highly competitive, quality marketing services for nearly two decades now. In the beginning, we started out by offering clients templated websites and we’re proud to boast some of the most affordable prices around. Today, our services have grown to include bespoke web development.
Regardless of your requirements, we can design and build fully optimised websites from scratch, each one packing an assortment of innovative features which enhance the shopping experience. Every website is developed in-house by our talented team of web developers. Plus, thanks to the wide range of services that we offer, we can handle virtually every aspect of your marketing campaign. With edirect at your side, your business will enjoy a successful and prosperous future.
To learn more about Magento website development and how it can benefit your business moving forward, give edirect a call today on 01202 798777.