03 Oct 6 Benefits of Photography for your Business
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6 Benefits of Photography for your Business
Do you want a smarter way to market your business online? Despite the well-known phrase, “don’t judge a book by its cover”, human beings are naturally visual creatures, and it is in our nature to make first impressions from the images we see.
It is becoming more important to use image-based marketing strategies for your website with the rise of a visual culture.
With more businesses marketing their services online, you need to find ways to stand out from the crowd. At edirect, we know the importance of using professional photography. Take a look at what we believe are the six benefits of using professional photography on your company website.
Professionalism
Presentation of your business is of the utmost importance. If the images on your website aren’t uploaded correctly, or are of the wrong composition, you will lose the investments of your consumers. So while it is easier to take a photo on your phone, it is essential to remember that a professional photo will increase your business’ profits.
Why should you choose edirect for your photographs? At edirect, we have the means and experience in web marketing to know what looks great on the web. Our web designers know that with the right light and composition there will be an increase in sales for your business.
You need clear and creative photo designs that will demonstrate the credibility your company has. edirect will provide a dedicated and comprehensive service that will give your company the professionalism it needs.
Stand out from the crowd
If you want to compete with the other businesses in your sector, you need to find marketing strategies that will individualise your company. Stock images downloaded from the web won’t give you the individuality that your company requires.
With 14 years experience in web design, our team at edirect know how web designs are constantly changing and adapting. With edirect, we ensure that your website evolves with the times and know how to format the images needed to fit your website template.
We use only the latest templates for a completely optimised web experience. When you choose edirect to create your online business profile, you will be given a completely individual design that will let you stand out from the other competitors in the industry.
Cost effective
Sharing images is vital to the survival of your company and is effective in creating free publicity. Using personalised imagery, the branding of your company will spread across the web, where your readers and competitors will recognise your company and the services you provide.
The extra benefit of edirect’s photography service is that our service is personal to you and will include the following:
Flexible pricing
Image editing pricing included (other companies would charge extra)
Professional retouching, if required
At such a small cost, photography on your website is a marketing strategy that, in the long run, will be a cost effective investment. Entrusting in a complete web design and marketing strategy with edirect, you will find your profits will grow due to the professionalism that your company will convey.
Encourage exposure
Great photography on any website is essential to grab the attention of the reader. A photo is worth a thousand words when marketing your business. Websites with professional images receive over 90% more views than those without.
By using professional photographs, you will be projecting the image of your company to a wider audience. Your company branding will grow as more and more people associate your business with specific images you have created.
A personal touch
A valuable photograph depicts the reality of the people and your company. Customise the design, size and quality of your photos with edirect and promote the personality of your company. When people look at your company, they want to see the people they will be doing business with. This is something that stock photos can’t bring to the company as they depict unrealistic situations.
Easy to read
It is easier for your readers to glance at a photo and gain product information than it is to read the article. Images and photos will clarify the copywriting content and ensure that the information provided is absorbed by the reader. Utilising photos in your website will break the layout and make it easy for readers to seek out important information.
Find out how, at edirect, we can help your company grow with our commercial photography.